More Than One in Five Consumers Want Highly Automated Vehicles

According to the latest research,  22% of Consumers are likely to consider a“Highly-Automated” vehicle for their next purchase.

Industry experts note that we are well past the point of automated vehicles being a fad. With several production cars around the world already coming from the factory with partial automation features, manufacturers, ride sharing companies, and rental car companies are in an all-out race to lead innovation in automated vehicle technology.

What’s more, according to the same report from J.D. Power, 40% of consumers would switch insurance carriers for “Autonomous Discounts.”

While fully-autonomy is still several years away, semi-autonomous features are becoming increasing standard among new vehicles. As a result, nearly 70% of consumers are expecting insurance carriers to respond with discounts for vehicles that provide these enhanced safety features, and more importantly, 40% are willing to switch their auto insurance to carriers that do.

From a broader perspective, the effect Automated Vehicles will have on traffic accidents, liability, and consumer purchase patterns has been a major topic in the P&C Insurance industry. Auto Insurance premiums represent the majority of the industry’s revenues, and the growing presence of driver-less vehicle technologies has left many observers wondering how this change in mobility will impact the nation’s largest property and casualty carriers.

• 22% of Consumers Likely to Consider “Highly-Automated” Vehicle for Next Purchase: We are well past the point of automated vehicles being a fad. With several production cars around the world already coming from the factory with partial automation features, manufacturers, ride sharing companies, and rental car companies are in an all-out race to lead innovation in automated vehicle technology.

Top 3 Factors in Purchasing Automated Vehicle: Among consumers polled, following are the most common factors influencing the decision to purchase an automated vehicle:

1. 26% Fewer Accidents
2. 24% Less Driving Stress
3. 15% Lower Insurance Premiums

• Personal Liability – Who’s at Fault in an Automated Vehicle Crash: Consumers are holding themselves to a high standard. Nearly 40% say that drivers have some responsibility when an accident does occur in an automated vehicle, compared to just 22% who say the OEMs or the manufactures of the autonomous sensor technology are to blame.

Category: Connected Fleet News, General Update, News, Safety