Online Auto Retailer Vroom Raises $76 Million

Vroom, a national online auto retailer, announced a $76 million Series F funding round with certain funds and accounts advised by T. Rowe Price Associates, Inc., L Catterton, General Catalyst Partners and PICO Venture Partners.

This financing brings Vroom’s total equity funding to $295 million since inception.

Vroom’s plan is to disrupt the traditional automotive industry with a direct-to-consumer fulfillment model and a seamless private-seller acquisition service.

Under the leadership of CEO Paul J. Hennessy, former priceline.com chief executive, the company strives to provide a a customer-first approach to buying, selling, and trading in vehicles.

“Consumers are begging for a change from the antiquated model of car-buying that we’ve all been taught is our only option,” said Hennessy. “Research shows that less than 1% of people prefer the current car-buying process. That dissatisfaction is why we’re investing in a better customer experience, which means greater selection, leading price positioning, and an end-to-end online transaction.”

The company’s private-seller acquisition model allows customers to get a cash offer for their vehicle in minutes. Both buyers and sellers enjoy home delivery and pickup.

“Our national car delivery business is growing at a near triple-digit rate,” Hennessy continued. “We’ve shipped cars to all 50 states. There’s a Mercedes-Benz C-Class in Hawaii right now with a Vroom license plate on it. It’s clear that the public appetite is there, and I’m very encouraged by the rate of adoption we’re seeing.”

Beyond its simplified purchase process, Vroom offers customers transparent, no-haggle pricing and a 7-day return window with a money-back guarantee. The company’s 3,000+ low-mileage vehicles are thoroughly inspected and reconditioned before being sold. The majority of Vroom’s inventory is still under manufacturer warranty.

Category: General Update