Peterbilt to Celebrate 75th Anniversary with Limited Edition Model 579
In 2014, Peterbilt will celebrates 75 years of “innovation and excellence” with commemorative events throughout the year that include a North American tour with a specialized anniversary trailer, a limited-edition Model 579 and other activities.
“Peterbilt consistently sets higher standards for its products and services. It’s a 75-year tradition of excellence and innovation that has established expectations with an uncompromising focus to deliver the highest levels of quality, customer satisfaction and reward on investment,” said Darrin Siver, Peterbilt General Manager and PACCAR Vice President.
Peterbilt was founded in 1939 by T.A. Peterman, manufacturing specialized, heavy-duty trucks out of Oakland, California. Largely a regional brand in its early years, the company experienced steady growth, quickly going from producing dozens to hundreds of vehicles. The company was acquired by PACCAR Inc, then called Pacific Car & Foundry, in 1958, and the manufacturing was relocated to Newark, California in 1960.
That decade the company’s truck output, market share and distribution network grew significantly. Peterbilt opened a new, second plant in Madison, Tenn. in 1969 to meet demand and better serve its customers.
In 1980, a new manufacturing facility opened in Denton, Texas, a city where the company eventually consolidated its entire operations and is now its headquarters. Today, the stat-of-the-art plant can produce more than 160 vehicles daily in numerous custom-built configurations for on-highway and vocational markets. Additionally, Peterbilt Class 6-7 trucks are manufactured in Ste. Therese, Quebec, and the proprietary PACCAR Engine lineup is produced in Columbus, Miss. Vehicles are distributed through a network of Peterbilt dealerships with more than 290 locations throughout the U.S. and Canada.
Sproull notes that Peterbilt’s two newest vehicles – the aerodynamic Model 579 and the vocational Model 567 – represent the company’s most rigorous, significant investment in product development in its 75-year history.
Among the features of the Model 579 75th Anniversary Edition are:
• Individually numbered with limited production
• Exclusive 75th anniversary emblems on the sleeper exterior
• Highly polished hood crown surrounding a grille with a new oval design reminiscent of Peterbilt’s heritage
• Chrome-finished, three-piece steel bumper
• Anniversary logoed mud flaps affixed with stainless-steel hangers
• Exclusive Platinum Titanium interior
• Anniversary dash emblem which includes the unique production number of the truck
• Multi-function steering wheel leather wrapped with custom stitching
Category: Featured, General Update, Vehicles
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