Private Equity Firm Acquires and Merges Motus and Runzheimer

Thoma Bravo, a private equity investment firm, has announced a deal to acquire vehicle management and reimbursement platforms of Motus and Runzheimer. The combined organization – with approximately 2,000 customers and more than 220,000 end users – is positioned to better serve the rapidly growing needs of the addressable fleet market and provide customers with significant alternatives to today’s “company car” or limited vehicle reimbursement options.

Here’s the strategy: The proliferation of mobile devices and cloud capabilities has created an increasingly mobile workforce, expanding the definition of those that drive for work beyond the historical context of truck and delivery drivers. As more drivers take to the road to do their jobs, fleet solutions have flourished into a $2+ billion industry, one that demands technologies that improve mobile workforce efficiency and maximize driver productivity.

Integrating Runzheimer’s 80+ years of expertise and established customer base with Motus’ advanced technology means the combined organization can more aggressively compete with large traditional fleet solutions and providers of company cars by providing customers with  solutions that can ideally deliver true mobile workforce optimization while reducing vehicle program costs.

“As employee mobility continues to rise, the need for solutions that are tailored to address the unique challenges that drivers and their employers face has emerged,” said Craig Powell, CEO of Motus. “Forward-thinking customers want more than just a mileage reimbursement solution – they want access to a broad array of solutions and data analytics that enhance overall fleet productivity. Bringing Motus and Runzheimer under one roof creates the opportunity to better meet this demand by providing the advanced tools businesses need to better run their fleets.”

This transaction will enable the combined organization to extend technology investments into areas to provide customers with the most accurate data available and best-in-class data security and privacy protections. Through these enhancements, the combined organization expects to be able to improve management capabilities and increase product functionality for existing Fortune 500 customers such as Bosch, Coca-Cola Bottling Company Consolidated, Kellogg’s, National Grid and Papa Johns.

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