Private-Sector Global Coalition Forms to Reduce Road Traffic Collisions
Ten leading, global companies have come together to create Together for Safer Roads – a cross-sector coalition focused on improving road safety and reducing deaths and injuries by road traffic collisions.
The founding members are: Anheuser-Busch InBev, AIG, AT&T, Chevron, Ericsson, Facebook, IBM, iHeartMedia, PepsiCo and Walmart.
The need is clear: Road traffic crashes are the 8th leading cause of death worldwide and the #1 cause of death among 15 – 29 year olds.
The World Health Organization of the United Nations estimates that, absent intervention, this will become the 5th leading cause of death by 2030, surpassing diseases such as HIV/AIDS and diabetes.
Consider the tremendous human loss – approximately 3,000 people are killed each day. It is estimated that road traffic collisions cost more than $500 billion per year or 1-3% of the GDP of the world’s countries.
A primary goal of the coalition is to foster cross-sector collaboration that helps identify and scale best practices on road safety. Members will work with a variety of stakeholders – employees, business, government and community partners – to implement activities that have a proven impact on improving road safety.
Category: General Update