Redwood Logistics and FreightWaves Partner to Deliver Powerful OTM and SONAR Integration

Redwood’s proprietary integration platform, OTM users can now embed SONAR data directly into their user workflow to enhance decision making at the point of carrier offers and tendering

Redwood Logistics (Redwood), one of the fastest-growing supply chain and logistics companies in North America, announced FreightWaves, the leading provider of high-frequency data for the global supply chain, has selected Redwood as their integration partner between Oracle OTM (Oracle Transportation Management) and FreightWaves’ SONAR freight data intelligence platform. Powered by RedwoodConnect™, Redwood’s proprietary integration platform, OTM users can now embed SONAR data directly into their user workflow to enhance decision making at the point of carrier offers and tendering.

“Redwood’s status as an Oracle Gold Partner positioned them as a strong partner for FreightWaves because they have the implementation, integration and customization experience with large TMSs necessary to provide the most value to shippers and logistics service providers and to scale SONAR’s reach,” explained Amy Hart Philips, SVP of Strategic Partnerships and Execution, FreightWaves.

SONAR’s TRAC (Trusted Rate Assessment Consortium) data and market intelligence have primarily been used by analysts and other individual users in the FreightWaves SONAR SaaS offering and its suite of API solutions. This new integration puts the info in the hands of TMS end-users, operations managers and logistics analysts. When users are tendering an order or shipment, they can compare their contract and spot carrier rates with current market trends in real-time. Storing SONAR lane intelligence data alongside order and shipment data in OTM unlocks new avenues for post-analysis and continuous improvement.

Beyond rate benchmarking, users can tap into additional data analysis from FreightWaves, including the Outbound Tender Rejection Index, Outbound Tender Volume Index, Lane Capacity Score and more.

“Shippers no longer have to sift through pages of data across multiple screens. All the information needed to fortify rate negotiations is in a single point of truth,” said Eric Rempel, Chief Innovation Officer, Redwood. “By leveraging Redwood and FreightWaves SONAR, OTM customers have access to a cheat sheet of actionable data and market information to negotiate with. It’s like playing poker, but you can see all the other players’ cards.”

Current Oracle OTM customers can connect with FreightWaves SONAR by following a simple integration playbook. The streamlined onboarding and configuration process allow users to begin leveraging the integration and securing better rates quickly.

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