REV Group Forms Alliance with Daimler Buses

REV Group, a $2+ billion manufacturer of industry-leading specialty vehicle brands and leading provider of parts and services, announced that its subsidiary, REV Coach LLC has been awarded the Daimler AG’s bus division North American sales rights to Setra Brand Coaches.

Here’s what’s new: Beginning January 2018, REV will sell Setra motor coaches in the U.S. and Canada.

Visitors of the upcoming 2018 UMA Motorcoach EXPO in San Antonio, Texas will already find a Setra motor coach at REV’s exhibition stand. REV Coach succeeds touring coach manufacturer Motor Coach Industries International Inc. (MCI) as Daimler Buses general distributor in North America.

Motor Coach Industries International Inc. (MCI) will remain in charge of after-sales service until June 29, 2018. Starting July 1, 2018, REV Coach will also be responsible for Setra’s after-sales service. In addition to distribution of Setra coaches, the parties have agreed to a strategic partnership to jointly explore further opportunities in the North American market in the future.

“Together with the REV Group, we will strive to further expand Setra’s Market coverage, strengthen our performance, and further improve support to better serve our coach customers in the United States and Canada,” said Ulrich Bastert, Head of Marketing, Sales & Customer Services at Daimler Buses.

Category: General Update, News