Road Choice Truck Parts Expands to More than 500 Dealers

Road Choice™ Truck Parts, a private label brand for all-makes heavy-duty truck parts, has expanded its authorized locations to more than 500 dealers and expanded its product portfolio to include in excess of 35 all-makes parts categories.

Launched in April 2013, Road Choice now offers parts in more than 35 categories, such as brake shoe kits, suspension products, batteries and lighting, at more than 500 locations. Sales of Road Choice products grew more than 300 percent in 2015.

“Fleets continue to seek products that increase their return on investment,” said Dan Bambrick, private brand manager for Road Choice. “By expanding the Road Choice program, we are improving our customers’ total cost of ownership by providing them with additional parts solutions to fit their needs.”

Category: Equipment, General Update