Sales for Ford Europe Up 10% in January

If there’s an economic slowdown, somebody should tell Ford Europe.

Driven by strong demand across its vehicle range – including SUVs, commercial vehicle and performance cars – Ford’s total vehicle sales and market share in Europe continued to grow in January.

In fact, for total vehicle and passenger car sales, it was the best January for Ford since 2012, selling 96,900 vehicles in its 20 traditional European markets. This was almost a 10 percent increase compared with January 2015, and about 3 percentage points better than industry growth. Ford market share increased by 0.2 percentage points to 7.9 percent.

Across all of its 50 European markets, Ford sold a total of 105,200 vehicles – up nearly 9 percent vs an industry growth of just 3 percent – and driving Ford’s market share up 0.4 of a percentage point to 7.6 percent.

“The European auto industry is off to a very strong start and Ford was able to outpace this growth thanks largely to demand for our SUVs, commercial vehicles and performance vehicles,” said Roelant de Waard, vice president, Marketing, Sales and Service, Ford of Europe.

Ford’s sales in higher value sales channels were markedly up in January. Retail and fleet sales accounted for 81 percent of Ford’s car sales in January – 3 percentage points better than in the same month last year and 11 percentage points better than the industry average.

Ford commercial vehicle (CV) vehicle sales enjoyed a strong month, increasing by 7 percent last month on growing demand for the new and expanded Transit range and the Ranger pickup. It was the best January for Ford CV sales since 2008. Sales of the Transit Connect and Transit 2-tonne were particularly strong, with sales increases of 28 percent and 16 percent, respectively. Our share of the commercial vehicle market was 12.7 percent.

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