Sensata Insights Expands Video Telematics Technology Capabilities With Acquisition of SmartWitness

SmartWitness provides video telematics hardware, software, and services that help partners develop fleet management solutions that optimize operations, improve driving behavior, and mitigate risk

Sensata Technologies announced the acquisition of SmartWitness Holdings, Inc., a privately-held innovator of video telematics technology for commercial fleets. The SmartWitness platform is comprised of proprietary software and hardware that is purpose-built for the indirect channel of resellers and telematics service providers (“TSPs”), enabling them to provide fleet end users with greater operational insights while making roads safer for drivers everywhere.

Since its founding in 2007, SmartWitness has been a pioneer in video telematics that expand on traditional offerings using artificial intelligence and machine learning to provide contextually aware data that enhances the accuracy and documentation of what really happens in the field. SmartWitness has single and multiple camera platforms, monitoring vehicles and their surroundings to increase safety and driver retention while lowering insurance costs for fleets. The Company offers connected video telematics hardware, software, analytics, and support, including interfaces with more than 40 TSPs globally. Since 2017, SmartWitness has shipped more than 250,000 connected devices to fleet customers through its telematics channel partners, making its solutions among the most widely adopted within the industry. The Company’s solutions are used by fleets across several market segments, including commercial trucking, federal and municipal fleets, schools and public transit networks, and military and first responder vehicles.

“Consistent with Sensata Insight’s strategy to provide high-value data insights to fleet operators, the acquisition of SmartWitness advances Sensata Insight’s portfolio into capturing highly accurate data from the field through video and event re-creation, an increasingly important capability and fast-growing market segment,” said Jeff Cote, CEO and President of Sensata Technologies. “SmartWitness expands on Sensata’s recent acquisition of Xirgo Technologies by adding leading video hardware, software, and analytics services for fleets, with a highly complementary channel strategy leveraging TSP relationships as partners in delivering these solutions to market.”

“We are pleased that the talented SmartWitness team, representing more than 85 highly experienced product, engineers, sales and other professionals across the U.S., Bulgaria and the U.K., will be joining Sensata,” said Shawn Aleman, General Manager, Sensata Insights. “In concert with TSP partners, SmartWitness enables us to deliver a more comprehensive solution to fleet operators, and enable them to achieve mission-critical safety, productivity and performance benefits for their fleet assets. Our combined effort will leverage the substantial progress SmartWitness has made in packaging video telematics hardware, software, and services into rapidly growing recurring revenue streams well-aligned with our go-to-market strategy.”

“We are excited to join Sensata at a time when we’re experiencing double-digit year-over-year growth since 2017,” said Nick Mirchef, CEO and co-founder, SmartWitness. “With Sensata’s substantial resources, telematics capabilities and operational expertise, we’ll be able to dramatically increase our velocity of product innovation and competitiveness—which will have dramatic benefits to our TSP and reseller partners. We see a great future ahead in video and we’re excited to merge our expertise with Sensata Insights to realize video’s full potential.”

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