Shell Diesel Fuel Injection Technology (FiT™) Introduced
Shell, the no. 1 selling gasoline in the U.S., has launched its exclusive new Fuel Injection Technology diesel formulation, Shell Diesel FiT™, at more than 60 Shell stations in Waco-Temple, Texas area.
This new high-quality diesel formulation provides three way protection to all consumers to guard against performance-robbing gunk build-up on fuel injectors, and provides enhanced anti-corrosion and anti-wear protection to help maintain diesel engine performance — both car and light-duty truck — as designed.
An additional fourth level of protection is provided to consumers in very cold climates to help prevent fuel gelling.
The Waco-Temple was selected by Shell as one of two markets to test its new formulation. This comes at a time in which Shell anticipates that more diesel engines coming to the market today for consumers and more diesel options expected from automakers in the future.
“We are very excited about this latest opportunity to launch a new and improved ultra-low sulphur diesel fuel in the Waco-Temple area. Shell knows that motorists are increasingly choosing diesel engines for the improved power, durability, and fuel economy that diesel vehicles provide over gasoline vehicles so we developed a higher quality diesel to meet their specific engine needs,” said Jim Macias, a senior fuels technology manager for Shell. “Shell Diesel FiT is well-suited for the evolving cleaner-burning diesel fuel market demand because it’s designed for use in both traditional and well as new ultra-clean diesel engines with advanced emission controls. So no matter what type of diesel vehicle they drive, Shell Diesel FiT can help motorists in Waco-Temple area protect their engines.”
In terms of market growth, the number of consumer-owned diesel vehicles has increased 24 percent across the country in the past two years and the number of diesel cars, pickups and SUVs models are expected to more than double in the next two years. Shell’s new formulation is designed to provide protection in the following areas:
- Fuel injector deposits can reduce combustion efficiency and increase fuel consumption. The exclusive New Shell Diesel FiT formula protects against this deposit build-up to help maintain proper injector fuel flow and spray pattern.
- Use of a low quality diesel fuel can result in corrosion of vital engine parts such as the fuel pump. Shell Diesel FiT contains special corrosion inhibitors to help prevent fuel system corrosion to protect your investment.
- All regular diesel fuel contains a minimal amount of anti-wear agents as required by law. Shell Diesel FiT is formulated to help provide additional anti-wear protection for your diesel engine.
- In very cold weather conditions, low quality diesel fuel can “gel” which can result in the inability to start the vehicle or reduce diesel engine performance. New Shell Diesel FiT in select cold weather markets contains anti-gelling agents to ensure diesel engines perform as they were designed.1
More info at: www.shell.us/dieselfit.
Category: General Update
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