Spoiler Alert: Millennials Turns to Apps for Car Shopping

When it comes to car shopping, Millennials claim to be far better shoppers than their parents, and do you know why?

Mobile Apps.

According to a new study from Edmunds, younger shoppers are twice as likely to exploit mobile apps – both remotely and at the dealership – than old buyers when it comes time to find the car that fits their needs. According to the study commissioned by Edmunds in early 2015, 73 percent of Millennials (age 18-34) said that they believe they are savvier car buyers than their parents.

More than half of Millennial respondents also said they actively advise friends and family on the car buying process, compared to 37 percent of older Americans.

The researchers noted that Millennials are far more proficient in using mobile devices to research before buying. In fact, the study found that Millennials especially turn to mobile for critical car shopping activities such as reading vehicle reviews (41 percent of Millennials vs. 20 percent of all other adults), locating vehicles for sale (34 percent vs 20 percent) and researching vehicle pricing (33 percent vs. 21 percent).

Edmunds’ research concluded that 80 percent of Millennials used their mobile devices to help them with at least one car shopping task, compared to just 46 percent of people age 35 and over

Conversely, the study also found that 64 percent of Millennials said that they prefer face-to-face interaction with dealers as opposed to remote communications, and an overwhelming 96 percent said that it is important to test drive the car before they buy it, debunking the myth that Millennials are making all of their car buying decisions on their phones.

Category: Featured, General Update