Truck makers employ multi-layered strategy to increase sales
Courtesy of Live Mint and The Wall Street Journal, by Shally Seth Mohile and contributor, P. Manoj: India’s two biggest truck and bus makers, Tata Motors Ltdand Ashok Leyland Ltd, are employing a multi-layered strategy to increase sales in a sluggish market while working towards tackling competition from new entrants such as Daimler AG of Germany andBeiqi […]