Tag: Ashok

Truck makers employ multi-layered strategy to increase sales

Truck makers employ multi-layered strategy to increase sales

| February 21, 2013

Courtesy of Live Mint and The Wall Street Journal, by Shally Seth Mohile and contributor, P. Manoj: India’s two biggest truck and bus makers, Tata Motors Ltdand Ashok Leyland Ltd, are employing a multi-layered strategy to increase sales in a sluggish market while working towards tackling competition from new entrants such as Daimler AG of Germany andBeiqi […]

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