Yokohama Tire Corporation (YTC) announced that Andrew Briggs has been promoted to the newly created position of vice president of marketing & product management. Briggs, who will report to Jeff Barna, YTC’s COO, replaces Fred Koplin, senior director of marketing and motorsports, who has retired after 12 years with YTC. Briggs has been with Yokohama […]
Yokohama Tire Corporation (YTC) today signed an agreement to build a commercial truck tire plant in West Point, Mississippi. The facility, which is expected to produce one million tires starting in 2015, will have an initial capital investment of $300 million and potential plant expansions could reach up to four times the original employment and […]
Yokohama Tire Corporation’s full line of Zenvironment® tires were recently on display at the Mid-America Trucking Show (MATS) and the emphasis was on savings. The highly fuel efficient, low rolling resistance Zenvironment line-up includes the 703ZL™, 103ZR™, 501ZA™ and 101ZL™. “The Zenvironment line represents Yokohama’s best truck tire technology,” said Rick Phillips, Yokohama’s director of […]
