Taxi Fleet Goes with Potato Scent: For Real

Some may believe that there’s nothing quite like the mouth-watering smell of an oven-baked jacket potato, so a U.K. company called McCain has specially designed a ‘Jacket Taxi’ which does just that. For real.

Touring six UK cities for five days from Monday 18 November, passengers can enjoy a free ride and be offered a piping hot jacket potato, made in the taxi, at the end of their five minute journey — the time it takes to cook the McCain Ready Baked Jacket.

Here’s the skinny, or more precisely, the fat on the news: McCain’s potato experts have used their specialist knowledge to recreate the warm delicious scent of oven-baked potatoes which will emit from the giant jacket potato on the roof of the taxi. This will allow passers-by to enjoy the appetising aroma of warm jacket potatoes as it travels through London, Birmingham, Manchester, York, Leeds and Bristol with its sunset yellow and orange exterior creating a warm glow to everyone it passes. Yum!

The production of the taxi took five weeks to complete and several potato designs were considered for the giant steaming Ready Baked Jacket which sits on top of the taxi. It has also been adapted inside to house the cooking facilities needed for the perfect McCain Ready Baked Jacket in just five minutes, as well as featuring a flip down tablet screen from the roof.

Charles Spence, a ceurogastronomist, added: “People across the UK will certainly do a double take when this delicious-smelling cab drives past them. There is a direct correlation between the smell of our favourite foods, such as a warm baked potato, and how it heightens our level of enjoyment when eating them. I can’t wait to see how people react to the scent as it wafts through the streets of the UK.”

What’s next? Taco Taxis?

Category: Featured, General Update