TBC Corporation Continues Rebrand of Merchant’s Locations

TBC Corporation, one of North America’s largest marketers of automotive replacement tires, is rebranding Merchant’s Tire & Auto Service Center locations to NTB Tire and Service Centers with 39 locations in select markets in Virginia scheduled to be completed in the next several weeks.

Once complete, NTB will provide automotive maintenance and tire services at nearly 500 NTB retail locations throughout 23 states.

“In 2016, we successfully rebranded 29 locations in North and South Carolina to NTB and it was very well received by both customers and associates,” said Erik R. Olsen, President & CEO, TBC Corporation. “NTB brand equity is extremely strong and we remain committed to growing the brand to better serve customers with best-in-class brands and industry leading service.”

Category: General Update, News