Trucker Tools Adds Simple Truck to Shipment Tracking Platform

Agreement provides access for Trucker Tools users to real-time in-transit tracking data from Simple Truck’s electronic logging devices (ELDs)

Trucker Tools announced an agreement with technology and services provider Simple Truck that will enable access to real-time truck location data from Simple Truck ELD units within the Trucker Tools Smart Capacity carrier and capacity management platform. Simple Truck has over 4,000 of its devices installed and operating with independent owner operators and small truckload fleets.

Lathrop, California-based Simple Truck provides an electronic logging device solution that is certified and registered with the Federal Motor Carrier Safety Administration, fully meeting its technical specifications. Simple Truck also provides a complete bundle of online products for all a trucker’s mandatory tax and regulatory compliance filing needs, as well as insurance and other safety devices, enabling truckers to focus on driving.

Simple Truck joins more than 70 ELD and telematics technology providers who have established links with Trucker Tools to capture location information from truck based ELDs, said Prasad Gollapalli, the company’s founder and chief executive. The companies have implemented a secure Application Programming Interface (API) supporting the integration, which went live last week.

“We’re pleased to welcome Simple Truck to the Trucker Tools platform as another resource for accurate, real-time data supporting timely shipment visibility that brokers and shippers require to manage their supply chains,” Gollapalli said. He added that the two companies were exploring additional collaboration opportunities, potentially adding a Simple Truck button to the Trucker Tools mobile driver app, making Simple Truck’s online tax and regulatory filing services available to the community of Trucker Tools independent owner-operator and small fleet users.

Importantly, Gollapalli emphasized that the provision of ELD data is permission-based. The truck owner and/or driver controls access to their ELD. Once activated, in-transit data from the ELD moves seamlessly into the Trucker Tools platform, accessible through the Trucker Tools Smart Capacity app on a smartphone, tablet, or desktop computer. The platform’s strict controls and permission-based access ensures no other ELD data outside of location updates is shared.

For truckers, the benefit is flexibility, control, convenience and a quick, simple solution to improving tracking compliance for customers. Activation can be instituted within a day once a request from a shipper or broker is received, and driver permission obtained.

“Truckers can choose between automating tracking through the Trucker Tools mobile driver app or their ELD,” Gollapalli noted. “It helps brokers and carriers further streamline operations, improve carrier engagement and respond to shippers promptly with timely in-transit location data.”

Trucker Tools has nearly 190,000 small-fleet truckload operators active on its carrier engagement platform, with over 90 percent of those running 10 trucks or less, as well as single-truck owner-operators. “That’s a significant advantage for shippers and brokers,” emphasizes Gollapalli. “In times like these everyone is looking to bring more small carriers and owner-operators into their network to help solve the capacity crunch.”

‘Micro’ truckload fleets and independent owner operators are the backbone of the Trucker Tools carrier community, leveraging its digital freight matching, one-click simplified automated booking, automated load tracking and carrier relationship management software and services, Gollapalli added.

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