WattEV launches “Brands That Care” campaign with leading toy maker MGA Entertainment as Exclusive Zero-Emission Transporter

Leading Brands Committed to Sustainability Partner with WattEV’s Zero-Emission Trucks for Heavy-Duty Freight

WattEV, the nation’s leading provider of zero-emission transport services and facilities, announced the launch of its “Brands That Care” campaign. This initiative begins with prominent brands from leading toy maker MGA Entertainment Inc. (MGA), including L.O.L. Surprise!™, MGA’s Miniverse™, and Little Tikes^®.

MGA Entertainment is a globally recognized, privately held toy and entertainment company renowned for its commitment to creativity, quality, and innovation. Headquartered in Los Angeles, MGA creates a wide range of innovative consumer products from toys, games and dolls to apparel, consumer electronics and home décor.

WattEV will be the exclusive zero-emission freight transporter of MGA’s products imported through the ports of Los Angeles and Long Beach.

“Since opening our Port of Long Beach facility in July 2023,” said WattEV CEO Salim Youssefzadeh, “WattEV trucks have transported more than 2,500 containers to MGA’s distribution center in Hesperia, CA, accumulating over 500,000 miles of zero-emission drayage delivery. This has saved 1,200 tons of CO2 emissions.”

WattEV announced its fleet expansion to 180 trucks at the recent ACT Expo industry conference and trade show.

The “Brands That Care” campaign aims to highlight the leading brands committed to sustainability utilizing WattEV’s growing fleet of zero-emission trucks.

“We’re proud to start our campaign with MGA brands supporting their commitment to clean air and an emission-free environment,” said Luke Simendinger, WattEV’s Vice President of Operations.

In addition to L.O.L. Surprise!, MGA’s Miniverse and Little Tikes, MGA’s portfolio includes award-winning brands such as Rainbow High^™, Bratz^®, Fluffie Stuffiez^™, Yummiland^™, GrossMos!^™, Pixel Petz^™, BABY born^® and Zapf Creation^®.

“We make toys that children and adults alike have loved for more than 45 years,” said Isaac Larian, Founder and CEO of MGA Entertainment. “We are proud to partner with WattEV as our exclusive zero-emission freight transporter in California to help keep our environment clean for future generations.”

Youssefzadeh said WattEV shares that sentiment. “WattEV is proud to be a strategic partner with MGA and supports its commitment to sustainability,” he said. “Operating our electric trucks from the ports to the Inland Empire demonstrates the sustainability and economic viability of zero-emission freight transport.”

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