Why Uber for Trucking May Be Rolling Fast Soon

Is the arrival of Uber for trucking — mobile-based freight brokering – about to usher in a new era in the North American trucking and freight logistics market.

Currently, inefficiency plagues the freight movement and logistics market, with approximately 20 billion empty miles travelled per year in the trucking industry.

In contrast, by some estimates, mobile-based freight brokering will enable drivers and fleets to mitigate these inefficiencies in their trucking operations. In addition to reducing the empty miles travelled, mobile-based freight brokering technology will help lower operating costs, improve fuel efficiency, boost asset utilization, and enhance resource productivity.

New analysis from Frost & Sullivan, finds that 16 percent of third-party logistics will be enabled through mobile platforms by 2025.

“For the North American trucking industry, mobile-based freight brokering provides the opportunity to enhance the productivity and efficiency of both shippers and carriers,” said Frost & Sullivan Automotive & Transportation Senior Industry Analyst Wallace Lau. “Mobile-based platforms also have the potential to minimize the carbon footprint through improved freight logistics and reduce driver-shortage strain on the trucking industry.”

Despite these benefits, traditional freight brokers in North America presently command 99 percent of the market as they have already built a strong reputation and relationships with existing fleets. This, along with the saturation of competing freight brokerages, rise of on-demand delivery services, and lack of a vast shipper and carrier network, is proving to be the biggest hurdle to the mass adoption of mobile-based freight brokering.

Mobile-based freight brokers are strategizing to grow their network by offering as much value as possible for free to customers on their apps. In addition to strengthening their freight brokering capabilities, mobile-based freight brokers are bundling transportation management solutions together to attract customers.

“Early demonstration of the tangible benefits achievable through on-road implementation of mobile-base freight brokering solutions will definitely be worthwhile,” concluded Lau.

Category: Featured, General Update