Yokohama Tire Names Jeff Barna COO

Yokohama Tire Corporation (YTC) has announced that Jeff Barna is joining the company as chief operating officer.   Barna will report to Shinichi Takimoto, YTC president, and will have responsibility for sales, marketing and product planning. Barna will also be on YTC’s executive committee.

According to Hideto Katsuragawa, CEO of Yokohama Corporation of North America and CEO of YTC, “Jeff is another strategic investment in the future of Yokohama Tire Corporation in the American market, like our modern manufacturing plant in Mississippi, new and upgraded distribution centers, new R&D technical center in North Carolina, stream of new products in the consumer, commercial and OTR space, and commitment to expanded OE partnerships.”

Prior to Yokohama Barna was successful in management, sales and logistics positions, most recently at Nilfisk-Advance., an international company in the professional cleaning products and service industry. Prior to that, he was with Exide Technologies, a global battery manufacturer. Barna began his career at Tenneco Automotive selling Monroe shock absorbers to dealers and retail stores in the metropolitan New York market.

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires that’s celebrating its 100^thanniversary in 2017.

Tags: Hideto Katsuragawa, Jeff Barna, Nilfisk-Advance, Shinichi Takimoto, Yokohama Tire Corporation (YTC)

Category: People