Yokohama Tires to Raise Prices Up to 4 Percent

Yokohama Tire Corporation has announced that it will implement a price increase of up to 4 percent on all of its commercial and off-the-road (OTR) tires sold in the U.S., effective September 1. Some in-line adjustments on consumer tires will also be implemented at the same time.

“We reluctantly took a first-step price increase in early 2017 in response to the escalation in operating and material costs that peaked in late 2016,” said Jeff Barna, Yokohama Tire COO. “That modest increase left us under-recovered, hence requiring us to take further action.”

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires that’s celebrating its 100th anniversary in 2017.

Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications.

Category: Wheels & Tires