Bosch Auto Parts Re-tools Website

Robert Bosch, a global supplier of automotive parts to vehicle manufacturers and the aftermarket, has implemented major design change to its website to streamline the product selection path for its customers.

“Our research and website analytics indicated that our customer base – including do-it-yourselfers (DIYers) and automotive service technicians – was more frequently utilizing a mobile device to search for the parts they needed and to make purchases,” said Jean Philippe “JP” Persico, Manager, Digital Innovation and Strategy, Bosch Aftermarket North America.

According to Persico, the Bosch design team worked diligently to develop a user-friendly experience to help the website user quickly search for and find the right part from among the hundreds of thousands of SKUs that are in the Bosch product database.

With the new design, users have the option of either browsing the parts catalog by category or identifying up to three different vehicles and searching all the Bosch parts offered for those specific vehicles. From either path, once a part is selected, the integrated where-to-buy function is just a single click away, further simplifying the purchasing process.

More at: www.boschautoparts.com

Category: General Update