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Is Distracted Driving Putting Your Fleet and Drivers at Risk?

| January 18, 2018

Police car

If, like most fleets, safety is mission # 1, then it’s certainly worth asking a very pertinent follow-up question: If distracted driving is a contributing cause in 1 out of every 4 vehicle crashes, is there more that can be done to keep your people and your assets safe?

The pros at Driving Dynamics have a resounding answer: Yes!

So, let’s begin with the basics. What is distracted driving?

When the operator of a vehicle engages in non-essential driving activities, that person’s ability to properly identify, evaluate and react to changing traffic conditions and hazards in a timely manner is greatly diminished.

Very simply … from a safety perspective … the driver is distracted and at risk. Commons causes of driving distraction include:

  • Texting
  • Using a cell phone
  • Adjusting entertainment controls
  • Using a navigation system
  • Eating and drinking
  • Grooming
  • Reading, including maps.

So, what’s a fleet to do?

Driving Dynamics, a North American leader in producing substantial, sustainable safety performance results for fleet-based organizations, has an award winning e-Lesson, “Distracted Driving: The Decisions You Make©”. Its groundbreaking instructional design approach for adult learners helps drivers appreciate, understand and internalize that at the heart of solving this issue is taking personal responsibility for their actions.

Using advanced, behavioral learning techniques to affect and reinforce positive behavioral changes, The Decisions You Make© challenges and motivates the learner to become an active, positive decision maker while driving to avoid unfortunate consequences.

By incorporating sophisticated, state-of-the-art learning aids including a range of interactivities such as visual games, challenges and “pop” quizzes, the learner quickly realizes his/her limitations to drive safely while attempting to perform non-essential driving activities. The lesson concludes with a call to action for the learner to commit to becoming a conscientious driver … taking responsibility for his/her actions behind the wheel.

Learn more here.


Category: Featured, General Update, News, Training

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