Ford Sales in China Rise Slightly in February
Ford and its joint ventures in China sold 64,641 vehicles in February, up 2 percent compared to February 2016.
Sales in the first two months for Ford, including JVs Changan Ford Automobile and Jiangling Motor Corporation, totaled more than 153,000 vehicles, a 21 percent decrease.
Sales of Ford’s large SUVs, the Edge and Everest, and the Ford Taurus, continue to grow. Edge sales increased 20 percent in February while Everest sales increased 34 percent. Ford Taurus sales increased 9 percent in February compared to February 2016.
Ford performance vehicles remain popular for Chinese consumers with sales of the Ford Focus ST and RS up 67 percent compared to February 2016, while Ford Mustang sales more than doubled in February.
Monthly sales for Changan Ford Automobile (CAF) totaled 42,695 vehicles, down 12 percent compared to the same time last year. Year-to-date sales for CAF totaled 108,858 vehicles, down 32 percent.
CAF is rebuilding order banks in the first quarter after the strong close to 2016. Showroom traffic is improving and CAF expects 2017 to continue to strengthen with the launch key new vehicles such as the new EcoSport later this year.
Jiangling Motor Corporation sold 20,794 vehicles, a 48 percent increase compared to February 2016. Year-to-date sales for JMC totaled 41,043 vehicles, up 31 percent compared to the same time in 2016.
In February, Ford announced the Ford F-150 Raptor SuperCrew’s pre-sale price of 560,000 RMB. This is the first time that the tough and powerful F-150 Raptor will be exported to China.
Category: General Update
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