TrueCar Hires Michael Darrow to Lead OEM Development

TrueCar (NASDAQ: TRUE) has announced that Michael Darrow, an automotive industry veteran with nearly 20 years of experience working for OEMs, has become the company’s Executive Vice President of OEM Development.

In his new role, Darrow will oversee the development and implementation of new OEM program initiatives in support of TrueCar’s ongoing commitment to create a best in class modern automotive marketplace. He will report to TrueCar President and Chief Executive Officer, Chip Perry.

Darrow comes to TrueCar with more than 30 years of experience in the automotive industry. Prior to joining TrueCar, Mike spent more than 14 years with Edmunds.com, where he played a key leadership role in the company’s growth and development. Initially, he held the role of CEO of Edmunds Data Services, where he built a newly formed independent data company to power Edmunds.com. 

He then moved to Executive VP of Sales to launch the company’s efforts into OEM advertising. His final position at Edmunds was Chief Sales Officer, where he led both the Tier 1 (OEM) advertising and the Tier 3 (Dealer) sales programs as well as business development.

Prior to Edmunds.com, Mike spent nearly 20 years on the OEM side of the business with Chrysler and Nissan. During his 17 years with Nissan, Darrow held numerous executive and sales positions, including National Contest and Incentives Director.

TrueCar, Inc. (NASDAQ: TRUE) is a digital automotive marketplace that attempts to “provide comprehensive pricing transparency about what other people paid for their cars and enables consumers to engage with TrueCar Certified Dealers who are committed to providing a superior purchase experience.” TrueCar operates its own branded site and its nationwide network of more than 13,000 Certified Dealers also powers car-buying programs for some of the largest U.S. membership and service organizations, including USAA, AARP, American Express, AAA and Sam’s Club. 

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