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Insurance Giant Tackles Distracted Driving with Every Second Matters Campaign

| November 7, 2017

Distracted Driving

The Travelers Companies, has launched its Every Second Matters national initiative targeting the distracted driving problem.

“We see the human costs of distracted driving every day from collisions that could have been avoided if the driver had been paying attention to the road,” said Michael Klein, Executive Vice President and President of Personal Insurance at Travelers. “With the Every Second Matters campaign, we hope to educate people about the dangers of distracted driving and provide them with real ways to help them stay focused on the road and keep themselves and others safe.”

Through a series of forums held across the country by the company’s public policy division, the Travelers Institute, the campaign looks to bridge the gap between why many believe distracted driving is dangerous, yet nearly a quarter of Americans admit to doing it.
The magnitude of the problem is massive.

“The National Safety Council reported more than 40,000 traffic fatalities in 2016,” said Joan Woodward, Executive Vice President, Public Policy and President of the Travelers Institute. “Distracted driving is a contributing factor and it’s a problem that won’t go away without understanding its causes and promoting safe behavior. Whether drivers are texting, eating or talking on the phone – taking their eyes off the road for even one second can cause a potentially life-changing crash.”

The Every Second Matters symposia series will convene experienced professionals from the public and private sectors to explore new data on why drivers are losing focus, introduce innovative tools to help reduce distractions, as well as encourage drivers, passengers and pedestrians to speak up when they see distracted driving behaviors.

The Travelers Institute is also releasing a report, which explores recent trends in motor vehicle accidents and provides safe driving tips.

“Distracted driving has become an increasingly dangerous activity,” said Aubie Knight, Chief Executive Officer, IIANC. “Each day in the United States, more than nine people are killed and 1,000 are injured in crashes involving a distracted driver.”

Travelers is also continuing its efforts to promote safe driving among teens in Connecticut. For the past 10 years, the company has supported the Connecticut DMV’s Teen Safe Driving Video Contest, where local teens can win prizes for submitting original, creative videos that convey the importance of safe driving. The goal is to raise awareness among young and inexperienced drivers and strengthen peer-to-peer influence to keep Connecticut’s roads safe for everyone.

To learn more about the Travelers Institute’s symposia series and to register for an upcoming event, visit www.travelersinstitute.org.


Category: General Update, News, Safety

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