Kenworth Get Custom Color from Axalta
Kurt Swihart, Kenworth Director of Marketing with T680 Kenworth Truck painted in Axalta’s Imron® Elite Aurora color
Axalta Coating Systems, a leading global manufacturer of liquid and powder coatings, has developed a new color styled exclusively for Kenworth.
The new color, Aurora, was featured in Kenworth’s booth at the Mid America Trucking Show held recently in Louisville, Kentucky.
Axalta and Kenworth collaborated to develop, test and apply the new Aurora color to help showcase the lines and curves of Kenworth’s trucks and provide the protection and durability expected from an Imron® Elite finish.
“Fleet and truck operators appreciate Kenworth’s excellent variety of available colors, engineered to be high-quality and long-lasting, when ordering a new Kenworth truck,” said Kurt Swihart, Kenworth Director of Marketing.
Aurora is a bright orange with vibrant metallic and special visual effects that make it come to life on the road. Imron Elite coatings have been used on the Kenworth production line for decades. The same premium quality coatings are used on the production line and in the aftermarket, to help assure that repairs can be perfectly color matched at any Axalta commercial repair facility.
Category: Cab, Trailer & Body New, General Update
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