Mack Trucks Launches New E-Commerce Site

| April 12, 2023 with new features to make it easier to find and purchase official licensed Mack® merchandise

Mack Trucks announced today that it has relaunched its popular e-commerce site with new features to make it easier to find and purchase official licensed Mack® merchandise.

The updated site features advanced search filters for easier shopping, a customer-friendly account management system and an expanded product lineup, including an expanded women’s line, a larger heritage collection and a specially curated collection of items made from eco-friendly materials.

“For 123 years, the Mack brand has represented American ingenuity, durability and a resiliency that few other brands can mimic,” said David Galbraith, vice president of global brand and marketing for Mack Trucks. “Our long, storied heritage is the foundation for a large fan base, and the new delivers a multitude of products for Mack fans to proudly display their brand affinity.”

Other functionality launched today includes a dedicated customer support email, the ability to purchase and redeem digital gift cards and an updated thematic filter so users can quickly search and find their desired product based on price, color, gender and more.

The site has four core audiences and corresponding versions of the site: the retail customer, Mack employees, Mack dealers and Mack corporate customers. Each site has unique pricing and, in some cases, exclusive merchandise.

Category: Accessories, Driver Stuff, Featured, General Update, News, Tech Talk, Vehicles

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