New-Car Sales Notch Sixteenth Consecutive Month Above 15 Million
New-vehicle sales are expected to hit a total of 1.19 million units, and an estimated 15.3 million seasonally adjusted annual rate (SAAR), according to Kelley Blue Book.
These numbers come despite what has been a particularly cold and snowy winter.
“For the second consecutive month, winter storms and unusually cold weather in many parts of the country are expected to negatively impact sales,” said Alec Gutierrez, senior analyst for Kelley Blue Book. “However, it is likely these purchases have only been delayed and many lost sales will be recorded in March or April.”
Key forecast highlights include:
- In February, new light-vehicle sales, including fleet, are expected to hit 1,190,000 units, down 0.2 percent from February 2013 and up 17.8 percent from January 2014.
- Retail sales are expected to account for 80 percent of volume in February 2014.
- Chrysler is expected to post positive numbers due to strong sales among its Jeep and Ram products, which were up 38 and 24 percent, respectively, in January 2014.
- The new Jeep Cherokee has sold more than 10,000 units in its first three full months on the market.
- Nissan also is expected to come out on top with the largest percentage gain of all major manufacturers. The all-new Rogue (up 55 percent in January, while the segment only increased 13 percent) is a big driver of Nissan’s strength.
More at: www.kbb.com.
Category: Featured, General Update, Vehicles
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