New Vehicle Transaction Prices in July Decline 1.2%
The estimated average transaction price (ATP) for new light vehicles in the U.S. was $30,636 in July 2014, down $368 (-1.2 percent) from July 2013 according to TrueCar, Inc., a negotiation-free car buying and selling platform.
“Incentive spending in July was above this year’s average, taking transaction prices down about one percent,” said John Krafcik, president of TrueCar.
“Other than GM and Nissan, every full-line automaker increased incentive spending over last year. With growing discounts and low-interest financing readily available, it’s a great time to buy a car.”
Category: General Update, Vehicles
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