Parade partners with DAT to launch a capacity-based pricing tool to help brokers win business and improve their margins

Powered by data from DAT, Parade’s Advantage pricing tool helps brokers win profitable bids that reflect their unique position in the market and the strength of their carrier relationships

Parade announced an exclusive partnership with DAT Freight & Analytics to power Parade’s capacity-based pricing tool called Advantage. The collaboration combines DAT’s new, best-in-class dynamic predictive benchmark with powerful data on a broker’s carrier relationships and lane expertise from Parade’s capacity management platform.

Depending on the depth of their capacity network, freight brokers can expect to pay significantly below or above the market average on a given lane. Using the most up-to-date and accurate market index from DAT, Parade will layer in personalized data from a freight broker’s carrier network to get a price wholly customized to an individual broker’s unique edge in the market.

“Our expanded collaboration with DAT brings our customers powerful dynamic pricing based on real carrier relationships coupled with the industry-leading freight rate benchmark and forecasts,” said Anthony Sutardja, CEO of Parade. “The seamless integration opens the door to enabling every freight broker to win more business, more profitably.”

“This first-of-its-kind collaboration between DAT and Parade benefits our mutual freight broker customers,” said Claude Pumilia, CEO of DAT. “The partnership emphasizes our continued commitment to innovation that manages capacity and pricing to manage freight more efficiently and profitably.”

Freight brokers using Parade can price loads simply by inputting a lane and any special load features or accessorials. They will see DAT’s real-time prediction of current and future market rates alongside historical trends with DAT RateView. Additionally, a broker will see their company’s personalized advantage: how much more or less than the market an individual broker can expect to pay. Parade outputs a predicted in-network carrier rate and recommended shipper bid rate.

“Parade’s capacity-based pricing product perfectly complements its already robust capacity management tool. The ability to forward our customers the most comprehensive and competitive quote based on our carrier relationships is incredibly valuable,” said Steve Lyons, President at Vine Line Logistics LLC. “As we venture into one of the most competitive landscapes the brokerage arena has ever seen, we must leverage our carrier network to support our current and future customer network. This won’t just be an advantage, it will be a foundational improvement over our previous quoting process.”

The new product offering will be made available to Parade freight broker customers in November 2022 as part of its Capacity Management Plus plan.

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