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Shell Rotella Launches The Road to Recovery Campaign

| June 23, 2021

Program is to create opportunities out of change for people who drive trucks and operate heavy duty equipment on- and off-highway and get the job done even in difficult circumstances

Shell Rotella®, the market-leading heavy duty diesel engine oil in North America,
is excited to announce the launch of The Road to Recovery campaign which is rooted in
championing the virtue of hard work. The program seeks to create opportunities out of
change for people who drive trucks and operate heavy duty equipment on- and offhighway.
Shell Rotella understands that on this journey hard work is a way of life for many.
Through this campaign, the brand will celebrate and recognize those who are committed to
getting the job done even in difficult circumstances.

Essential workers in transportation, construction and agriculture have taken their hard work
down many roads, and now Shell Rotella wants to honor those embarking on the most
important ‘road.’ Through the three pillars of go safely, go further and get savings, the
campaign will support those who are living this commitment to hard work.
“As the industry, and North America, continue to navigate unprecedented times,
hardworking men and women have been instrumental in driving us forward,” said Annie
Peter, North American Brand Manager for Shell Rotella. “Shell Rotella is proud to introduce
The Road to Recovery campaign to put the spotlight on hardworking individuals, acting
selflessly day in and day out by showcasing the resilience they have demonstrated in the
face of uncertainty.”

The Road to Recovery is the next evolution of the Shell Rotella What Matters Is Inside
campaign which focused on the lives and importance of drivers and equipment operators.
To bring this campaign to life, Shell Rotella has enlisted influencers across trucking,
construction and agriculture to share their own stories of how they are driving The Road to
Recovery to help them go safely, go further, and get savings. Shell Rotella will also be calling
on the community of hardworking individuals to collect similar stories sharing their experiences
on The Road to Recovery.
For fans to share their story of how they are driving The Road to Recovery, visit
https://mymilesmatter.com/road-to-recovery.
In 2021, Shell Rotella will be helping drivers go safely, go further and get savings through
multiple touchpoints throughout The Road to Recovery campaign:
• Go Safely Program with OOIDA: Shell Rotella has partnered with Owner-Operator
Independent Drivers Association (OOIDA) to create the Go Safely award which
highlights a hardworking truck driver that is dedicated to keeping themselves and
others safe.

Go Further on the Road: Shell Rotella full synthetic and synthetic blend engine oils provide engine protection, durability and performance in extreme operating conditions and temperatures for trucks and equipment. To learn more about Shell Rotella synthetic oils, visit www.rotella.com.
• Savings with Synthetics: Shell Rotella offers a number of ways to save on their synthetic heavy-duty engine oils through coupons, rebates and sweepstakes throughout the year. To find where to purchase Shell Rotella near you, visit www.rotella.com/buynow.
• Social Media: Shell Rotella influencers will be sharing their own stories about their work and travels and how they are driving The Road to Recovery throughout the year. Keep an eye on the Shell Rotella social channels for updates as the brand spotlights and shares these stories. Follow Shell Rotella on Facebook, Twitter, and Instagram.
• Brand Events and Activations: Shell Rotella will be integrating The Road to Recovery during key brand and industry moments in 2021 including the 39th Annual Shell Rotella SuperRigs®, National Truck Driver Appreciation Week and National Farmer’s Day.
Shell Rotella is committed to supporting hard working drivers that help make sure vital goods are delivered and that industries such as construction and agriculture are recognized. The Road to Recovery seeks to champion the importance of hardworking people conducting vital work that helps keep North America moving forward.

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