New Vehicle Transaction Prices in July Decline 1.2%
The estimated average transaction price (ATP) for new light vehicles in the U.S. was $30,636 in July 2014, down $368 (-1.2 percent) from July 2013 according to TrueCar, Inc., a negotiation-free car buying and selling platform. “Incentive spending in July was above this year’s average, taking transaction prices down about one percent,” said John Krafcik, […]
