Trucking Company Claims to Reduce Driver Turnover 16%

Southern Refrigerated Transport (SRT) claims that the deployment of a software program that provides video feedback for drivers has delivered big time— reducing driver turnover by 16% and resulting in $580,000 in savings over six months.

Since its founding in 1986, SRT has grown to over 900 drivers. Terri Lafayette, Recruiting Director at SRT, sees the company’s family atmosphere as influential to its success.

“If it costs $4,000 to replace a driver [at SRT], and you’re losing 10 drivers a week, that’s a lot of money,” Lafayette said.

SRT began using an approach from WorkHound in February 2016 in which drivers use their smartphones to share anonymous feedback, praise, problems, and ideas with carriers. The provider hen aggregates that data and turns it into actionable insights to help carriers manage and retain their drivers.

According to American Trucking Association, turnover continues to skyrocket around the industry. In the fourth quarter of 2015 alone, driver turnover rates at large truckload carriers climbed to 102%.

Category: Connected Fleet News, Driver Stuff