Volvo to Incorporate Apple Technology in Vehicles

| March 3, 2014

Volvo and AppleVolvo Car Group and Apple are joining forces to make Apple’s widely-used operating system available to drivers.

Initially, the alliance appears to focus on the auto front, but one would surmise that trucks would not be far behind.

With the deal, Volvo “promises to transform the in car experience.” Called Apple CarPlay, the new service brings all the features and services familiar to iPad, iPhone or iPod users directly into the car via Volvo’s large centre console touch screen display.

The first car to offer Apple CarPlay will be the all new XC90 SUV which will be introduced later in 2014.

Volvo enhances Apple’s capabilities by linking them to a specially-developed interface that allows drivers to use voice and touch controls to access Apple features and services, ensuring the entire interaction is always safe and easy to use.

With Apple CarPlay, users will immediately recognise their basic iPhone applications, such as phone, messages, music and navigation. The initial offer also features third party audio apps including Spotify, the popular music streaming service.

“iPhone users will feel completely at home in a new Volvo. We have created a wholly-integrated user experience in our large portrait-oriented touch screen that takes the in-car mobile device experience to a new level,” says Håkan Samuelsson, President and CEO, Volvo Car Group.

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Category: Featured, General Update, Vehicles

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