American Pickups Outsell Luxury Cars in $50,000+ Segment

According to new statistics just in, mainstream pickup trucks and sport-utility vehicles dominate U.S. vehicle sales with transaction prices exceeding $50,000, accounting for six of the 10 best sellers in that portion of the market.

Ford Motor Co.’s F-Series pickup trucks lead the industry in sales of vehicles with transaction prices over $50,000 by a wide margin, with projected volume of 189,776 units this year, based on TrueCar forecasts. That will likely surpass total U.S. volume of luxury car benchmarks including BMW’s combined 3, 5 and 7 Series sales or total deliveries for the Audi brand this year.

“Conventional wisdom says German premium brands would dominate the list of top-selling vehicles over $50,000,” said John Krafcik, president of TrueCar. “The reality is that this price segment of the market is dominated by American pickups and SUVs sold through non-premium brand dealers.”

TrueCar projects total sales of high-priced models to far exceed 1 million units this year. Some 8.1 percent of total industry volume this year will be cars and trucks transacting for more than $50,000, up from 6.6 percent of total sales in 2013, based on TrueCar data.

By comparison, through November the average transaction price for all new vehicles is $31,831 this year with overall auto sales growing 5.4 percent.

Category: Featured, General Update, Vehicles