Europcar Mobility Group Reaches New Key Milestones in its “Connected Vehicles” program

| March 18, 2024

50% of Europcar Mobility Group’s fleet now connected

Europcar Mobility Group pushes forward its ambition to connect all the vehicles in its fleet by the end of 2024 and, in that perspective, is ramping up its “Connected Vehicles” program.

For the European N°1 in vehicle rental, the development of vehicle connectivity – either natively through partnerships with car manufacturers or by adding telematics solutions to vehicles – is a key enabler in collecting vehicle data in accordance with data protection regulations, so as to be able to improve fleet management efficiency and customer experience.

To date, 125,000 vehicles in the Europcar Mobility Group fleet – all brands combined (Europcar, Goldcar, Ubeeqo) – are connected, out of a fleet of around 250,000 vehicles, which represents a significant milestone.
In some countries, such as the UK and Portugal, 100% of the fleet is already connected.

The first benefits of our program translate into operational efficiency. Built-in connectivity brings us real-time control on our fleet, optimization of operational processes such as fuel management, vehicles allocation, vehicles safety and security monitoring, but also a better management post-accidents. Moving towards a fully connected fleet will further allow us to automate certain tasks such as fleet inventory, invoicing, etc.
Last but not least, connectivity paves the road to a better customer experience: enabling deskless and direct access to the vehicle, enhanced transparency on billings and potentially, new connected services, such as real time assistance and eco-driving guidance & scoring” – comments Caroline Jannel, Group Operations Director.

As part of the deployment of its “Connected Vehicles” program, Europcar Mobility Group recently signed a partnership with Ford, which allows a seamless access to Ford vehicles’ telemetry data such as geolocation, fuel level, mileage and maintenance alerts.

This partnership with Ford is a great example of how much the collaboration with car manufacturers brings immediate benefits into our capacity to connect our fleet, without investing and installing aftermarket solutions. I would like to thank Ford for acting such as a strong partner, we together set up a new reference in our business” – Roy Tippner, Network Transformation Director, in charge of the Connected Vehicles Program.

Chris Miller, Data Services Manager, Ford Pro Intelligence, commented: “Europcar Mobility Group have successfully delivered a clearly defined and well executed connectivity strategy, and Ford is delighted to support the program as a partner. Our Ford Pro Data Services software delivers seamless access to a rich selection of connected vehicle data from Ford cars and vans on the fleet, and has enabled Europcar to boost their efficiency and enhance the experience of their employees and customers”.

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