FreightWaves and Turvo Partner to Bring Clarity and Simplicity to Shipment Planning

| May 28, 2021

New partnership between FreightWaves and Turvo provides actionable, accurate freight market data when shippers, 3PLs, brokers, and carriers need it most

Turvo, provider of the world’s leading collaboration application for the supply chain, announced a new partnership and integration with FreightWaves, bringing FreightWaves SONAR data to the company’s collaborative logistics platform. FreightWaves SONAR is the most comprehensive freight data platform in the industry.

“COVID-19 blew up the system in terms of reliable historical data. It showed us how difficult it can be to make business decisions while relying on outdated information,” said Craig Fuller, founder and CEO of FreightWaves. “Success in the supply chain comes down to how accurate your information is and how quickly you can act on it. SONAR brings near real-time data to the supply chain allowing participants to more effectively and successfully navigate shifting markets.”

“We’re excited to bring a greater level of actionable visibility to our customers’ supply chains,” said Scott Lang, Chairman & CEO at Turvo. “By bringing SONAR’s freight data into Turvo, our customers will have timely, actionable intelligence right in their workflow as they manage and tender shipments. In Turvo Analytics, SONAR data will enable our customers to take a global view of their operations, helping them better understand lane profitability and margins, identify trends, and uncover opportunities to optimize their operations.”

FreightWaves SONAR aggregates freight data from more than 1,000 transportation and logistics sources ranging from IoT vendors, transportation management systems (TMS), telematics providers, on-truck sensors, payment providers, fuel vendors, third-party logistics providers (3PLs), shippers and carriers representing 85 percent of the electronic tenders in the market. Importantly, most of the data in SONAR is based on what happened in the market within the past 24 hours. This perspective gives SONAR a near-time view of market conditions from data sets generated by executed TMS and telematics activity.

“Ultimately, we want to provide our customers with the best experience possible,” continued Lang. “That means not only having the best data but being able to access and analyze it in a single place. Turvo’s unique architecture unifies systems, data, and people in context, so customers can make smarter decisions.”

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