Used Car and Truck Selling Program from Edmunds.com

Edmonds.com has introduced a new service to link used car and truck shoppers with instant, upfront prices for cars and trucks currently for sale at over 10,000 dealer franchises across the U.S. 

Called Used+, the idea, according to Edmunds.com President Seth Berkowitz is to help “dealers address used car shoppers’ biggest pain points: difficulty searching for and buying a used car, and fear of buying a lemon. “Through this program,” he added, “we’ll connect in-market shoppers with dealers, providing peace of mind and sweetening the deal for car shoppers so that the deal can close more quickly.”

Dealers present their used vehicle inventory to in-market shoppers with a Vehicle Protection Plan and a $200 gas card, both underwritten and administered by Edmunds through third-party providers. Edmunds’ Vehicle Protection Plan includes: 30-day/1,000-mile warranty 12-month roadside assistance.

The new program was tested in five states (Arizona, Florida, Georgia, Illinois and Nevada) for six months prior to this national rollout. The pilot program generated, for the average dealer participating in the pilot, three times the engagement of Edmunds’ existing used car program.

Dealers who offered guaranteed lowest prices – an optional but recommended element of the program – earned seven times as much.

Category: Featured, General Update